Difference between revisions of "Marriott School of Management. Institute of Marketing"
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==Assets and Administrative Structure== | ==Assets and Administrative Structure== | ||
| − | + | The institute was administered by a director, under the direction of the dean of the Marriott School of Management. In 2007 a faculty director was added to manage the instructional aspects of the institute. | |
==Associated Units== | ==Associated Units== | ||
Revision as of 17:03, 8 December 2009
Insert administrative history here.
Contents
Variant names
Marriott School of Management. Institute of Marketing: Retail, Sales, and Services
Marriott School of Management. Institute of Marketing: Retail, Sales, and Supply Chain
Marriott School of Management. Institute for Marketing Management and Research
Description
Established: 1997
Location: Provo, Utah (1997- )
Functions
The Institute of Marketing offers a marketing, retail, sales, and services emphasis through the Institute of Business Management. It also sponsors the Fred G. Meyer Chair of Retailing, established to enhance understanding and advancement of the industry and to promote successful business principles. The institute was created with three goals: increase the quantity and quality of young people entering the retail, sales, and services field; produce research that meets the demands of technological and management progress in marketing; and produce workshops and seminars on and off campus to meet the needs of retail sales and service management and increase students' understanding of both current management problems and long-range social issues. The institute also provides internship programs in leading companies across the United States and scholarships. The institute sponsored two certificate programs including one in sales and another in retailing.
Assets and Administrative Structure
The institute was administered by a director, under the direction of the dean of the Marriott School of Management. In 2007 a faculty director was added to manage the instructional aspects of the institute.
Associated Units
Superior unit: Marriott School of Management (1997- )
Earlier unit: Marriott School of Management. Institute of Retail Management (1997)
Associated Archival Materials
Insert references to all associated materials here.
Sources
Brigham Young University Undergraduate Catalog, 1998-1999: p. 257 (William D. Price, director (1998-1999), from 1998-1999 the name was the Institute of Marketing: Retail, Sales, and Services)
Brigham Young University Undergraduate Catalog, 2004-2005: p. 249 (variant name: Institute of Marketing: Retail, Sales, and Supply Chain; David S. Alcorn, director (2004-2005); Certificate Sales and Certificate Retailing Programs)
Brigham Young University Undergraduate Catalog, 2005-2006: p. 254 (name changed to Institute of Marketing)
Brigham Young University Undergraduate Catalog, 2006-2007: p. 252 (name changed to Institute for Marketing Management and Research; Scott Smith, faculty director)
Brigham Young University Undergraduate Catalog, 2007-2008: p. 258 (name changed to Institute of Marketing)
Exchange, Spring 1998: p. 18 (name changed to Institute of Marketing in 1997; previously known as Institute of Retail Management; directed by National Advisory Board)
Maintenance Information
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