Difference between revisions of "Marriott School of Management. Institute of Marketing"
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Marriott School of Management. Institute of Marketing: Retail, Sales, and Services | Marriott School of Management. Institute of Marketing: Retail, Sales, and Services | ||
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==Description== | ==Description== |
Revision as of 16:45, 8 December 2009
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Contents
Variant names
Marriott School of Management. Institute of Marketing: Retail, Sales, and Services
Marriott School of Management. Institute of Marketing: Retail, Sales, and Supply Chain
Description
Established: 1997
Location: Provo, Utah (1997- )
Functions
The Institute of Marketing offers a marketing, retail, sales, and services emphasis through the Institute of Business Management. It also sponsors the Fred G. Meyer Chair of Retailing, established to enhance understanding and advancement of the industry and to promote successful business principles. The institute was created with three goals: increase the quantity and quality of young people entering the retail, sales, and services field; produce research that meets the demands of technological and management progress in marketing; and produce workshops and seminars on and off campus to meet the needs of retail sales and service management and increase students' understanding of both current management problems and long-range social issues. The institute also provides internship programs in leading companies across the United States and scholarships.
Assets and Administrative Structure
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Associated Units
Superior unit: Marriott School of Management (1997- )
Earlier unit: Marriott School of Management. Institute of Retail Management (1997)
Associated Archival Materials
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Sources
Brigham Young University Undergraduate Catalog, 1998-1999: p. 257 (William D. Price, director (1998-1999), from 1998-1999 the name was the Institute of Marketing: Retail, Sales, and Services)
Exchange, Spring 1998: p. 18 (name changed to Institute of Marketing in 1997; previously known as Institute of Retail Management; directed by National Advisory Board)
Maintenance Information
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