Difference between revisions of "Marriott School of Management. Institute of Marketing"

(Variant names)
(Sources)
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Brigham Young University Undergraduate Catalog, 1998-1999: p. 257 (William D. Price, director (1998-1999), from 1998-1999 the name was the Institute of Marketing: Retail, Sales, and Services)
 
Brigham Young University Undergraduate Catalog, 1998-1999: p. 257 (William D. Price, director (1998-1999), from 1998-1999 the name was the Institute of Marketing: Retail, Sales, and Services)
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Brigham Young University Undergraduate Catalog, 2004-2005: p. 249 (variant name: Institute of Marketing: Retail, Sales, and Supply Chain; David S. Alcorn, director (2004-2005); Certificate Sales and Certificate Retailing Programs)
  
 
Exchange, Spring 1998: p. 18 (name changed to Institute of Marketing in 1997; previously known as Institute of Retail Management; directed by National Advisory Board)
 
Exchange, Spring 1998: p. 18 (name changed to Institute of Marketing in 1997; previously known as Institute of Retail Management; directed by National Advisory Board)

Revision as of 16:49, 8 December 2009

Insert administrative history here.

Variant names

Marriott School of Management. Institute of Marketing: Retail, Sales, and Services

Marriott School of Management. Institute of Marketing: Retail, Sales, and Supply Chain

Description

Established: 1997

Location: Provo, Utah (1997- )

Functions

The Institute of Marketing offers a marketing, retail, sales, and services emphasis through the Institute of Business Management. It also sponsors the Fred G. Meyer Chair of Retailing, established to enhance understanding and advancement of the industry and to promote successful business principles. The institute was created with three goals: increase the quantity and quality of young people entering the retail, sales, and services field; produce research that meets the demands of technological and management progress in marketing; and produce workshops and seminars on and off campus to meet the needs of retail sales and service management and increase students' understanding of both current management problems and long-range social issues. The institute also provides internship programs in leading companies across the United States and scholarships.

Assets and Administrative Structure

Insert description of administrative structure here.

Associated Units

Superior unit: Marriott School of Management (1997- )

Earlier unit: Marriott School of Management. Institute of Retail Management (1997)

Associated Archival Materials

Insert references to all associated materials here.

Sources

Brigham Young University Undergraduate Catalog, 1998-1999: p. 257 (William D. Price, director (1998-1999), from 1998-1999 the name was the Institute of Marketing: Retail, Sales, and Services)

Brigham Young University Undergraduate Catalog, 2004-2005: p. 249 (variant name: Institute of Marketing: Retail, Sales, and Supply Chain; David S. Alcorn, director (2004-2005); Certificate Sales and Certificate Retailing Programs)

Exchange, Spring 1998: p. 18 (name changed to Institute of Marketing in 1997; previously known as Institute of Retail Management; directed by National Advisory Board)

Maintenance Information

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