Difference between revisions of "Marriott School of Management. Institute of Marketing"

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In 1998 the Institute of Retail Management was renamed the Institute of Marketing: Retail, Sales, and Services. William D. Price served as institute director from 1998 to 2004.  He was replaced by David S. Alcorn, director who served from 2004 to the present.  In 2006 Scott Smith as instated as the faculty director who would work with the managing director.   
  
 
==Variant names==
 
==Variant names==
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Earlier unit: [[earlier unit::Marriott School of Management. Institute of Retail Management]] ([[date::1997]])
 
Earlier unit: [[earlier unit::Marriott School of Management. Institute of Retail Management]] ([[date::1997]])
 
==Associated Archival Materials==
 
 
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==Sources==
 
==Sources==
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==Maintenance Information==
 
==Maintenance Information==
  
Record ID:  
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Record ID: EAC-2009-00585
  
 
Creator: RSP
 
Creator: RSP

Latest revision as of 17:11, 29 December 2010

In 1998 the Institute of Retail Management was renamed the Institute of Marketing: Retail, Sales, and Services. William D. Price served as institute director from 1998 to 2004. He was replaced by David S. Alcorn, director who served from 2004 to the present. In 2006 Scott Smith as instated as the faculty director who would work with the managing director.

Variant names

Marriott School of Management. Institute of Marketing: Retail, Sales, and Services

Marriott School of Management. Institute of Marketing: Retail, Sales, and Supply Chain

Marriott School of Management. Institute for Marketing Management and Research

Description

Established: 1997

Location: Provo, Utah (1997- )

Functions

The Institute of Marketing offers a marketing, retail, sales, and services emphasis through the Institute of Business Management. It also sponsors the Fred G. Meyer Chair of Retailing, established to enhance understanding and advancement of the industry and to promote successful business principles. The institute was created with three goals: increase the quantity and quality of young people entering the retail, sales, and services field; produce research that meets the demands of technological and management progress in marketing; and produce workshops and seminars on and off campus to meet the needs of retail sales and service management and increase students' understanding of both current management problems and long-range social issues. The institute also provides internship programs in leading companies across the United States and scholarships. The institute sponsored two certificate programs including one in sales and another in retailing.

Assets and Administrative Structure

The institute was administered by a director, under the direction of the dean of the Marriott School of Management. In 2006 a faculty director was added to manage the instructional aspects of the institute.

Associated Units

Superior unit: Marriott School of Management (1997- )

Earlier unit: Marriott School of Management. Institute of Retail Management (1997)

Sources

Brigham Young University Undergraduate Catalog, 1998-1999: p. 257 (William D. Price, director (1998-1999), from 1998-1999 the name was the Institute of Marketing: Retail, Sales, and Services)

Brigham Young University Undergraduate Catalog, 2004-2005: p. 249 (variant name: Institute of Marketing: Retail, Sales, and Supply Chain; David S. Alcorn, director (2004-2005); Certificate Sales and Certificate Retailing Programs)

Brigham Young University Undergraduate Catalog, 2005-2006: p. 254 (name changed to Institute of Marketing)

Brigham Young University Undergraduate Catalog, 2006-2007: p. 252 (name changed to Institute for Marketing Management and Research; Scott Smith, faculty director)

Brigham Young University Undergraduate Catalog, 2007-2008: p. 258 (name changed to Institute of Marketing)

Exchange, Spring 1998: p. 18 (name changed to Institute of Marketing in 1997; previously known as Institute of Retail Management; directed by National Advisory Board)

Maintenance Information

Record ID: EAC-2009-00585

Creator: RSP